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Direct Mail

Direct Mail Marketing

At Alpha to Omega we love printed fundraising appeals! Direct mail can really work effectively to target your donors or clients. We manage every aspect of your direct mail campaign, from data through to the doormat, so that you achieve the highest return on investment.


We are registered with the Fundraising Regulator showing our commitment to good fund-raising practice, complying with the Charity Commission, and helping protect the good name of charitable fundraising - which all plays a key role in improving donor confidence.

Fundraising Items - zero rated

The rules around VAT are often complex with printed matter but ‘fundraising items’ are zero rated. If we are working on the whole package this would also include the artwork, print and any mailing fulfilment, so effectively saving 20% of the budget.

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Mailing Fulfilment

To make your campaign work smarter and to insure engagement and few returns, we follow these procedures.

Data Processing

We can process your data, screen your files for duplicates, gone-away records, bereavements and Mailing Preference Service subscribers (MPS), and can provide you with a multitude of reports on the quality of your data both before and after processing. Together with mailsort services and general address cleansing capabilities, A2O are able to offer a comprehensive data service, helping you to be cost efficient in your marketing communications.

Personalisation

We can personalise almost any format of paper document, including direct mail letters, postcards, envelopes and booklets.

Enclosing & Fulfilment

Bespoke or standard, A2O have the experience to make it happen. We are able to hand enclose into envelopes, polybags or boxes, and can machine enclose up to 8 inserts. OCR camera matching can match and enclose personalised items. And daily collections by the Royal Mail and other mail services ensure that your campaigns are dispatched directly into the postal system promptly.

 

 

Contact us to see how we can help you with your next project 020 8658 4508

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