Direct Mail Marketing
At Alpha to Omega we love printed fundraising appeals! Direct mail can really work effectively to target your donors or clients. We manage every aspect of your direct mail campaign, from data through to the doormat, so that you achieve the highest return on investment.
Working collaboratively with Chell Perkins Charity Fundraising (chellperkins.com), we can help you work through all different options of copywriting to get the very best for your campaign. As well as direct-mail this could also include social media, eshots and fundraising.
Our designers have experience working with direct-mail and how a campaign should look and feel. It's vital that your campaign is designed and the text resonates with your donor base for maximum impact.
Printing is at the heart of Alpha to Omega. From our roots as a family run Christian print company we have evolved into an experienced team, providing innovative, cost-effective print. This includes monthly appeals, newsletters, magazines, catalogues, questionnaires and even postcards.
We are registered with the Fundraising Regulator showing our commitment to good fund-raising practice, complying with the Charity Commission, GDPR, and helping protect the good name of charitable fundraising - which all plays a key role in improving donor confidence.
To make your campaign work smarter and to insure engagement and few returns, we follow these procedures.
GDPR & Data Processing
We can process your data including your GDPR requirements, screen your files for duplicates, gone-away records, bereavements and Mailing Preference Service subscribers (MPS), and can provide you with a multitude of reports on the quality of your data both before and after processing. Together with mailsort services and general address cleansing capabilities, A2O are able to offer a comprehensive data service, helping you to be cost efficient in your marketing communications.
We can personalise almost any format of paper document, including direct mail letters, postcards, envelopes and booklets.
Enclosing & Fulfilment
Bespoke or standard, A2O have the experience to make it happen. We are able to hand enclose into envelopes, poly bags or boxes, and can machine enclose many inserts. OCR camera matching can match and enclose personalised items. And daily collections by the Royal Mail and other mail services ensure that your campaigns are dispatched directly into the postal system promptly.
Fundraising Items - Zero Rated VAT
The rules around VAT are often complex with printed matter but ‘fundraising items’ are zero rated. If we are working on the whole package this would also include the artwork, print and any mailing fulfilment, so effectively saving 20% of the budget.